Influencer marketing has been a thing for quite a while. If you’re not aware of what it’s about it is, here’s a brief overview. You get in touch with the influencer on an Instagram influencer with an impressive following, and you pay for them for the right to post about your product.
This kind of marketing is especially effective since it is perceived more like the recommendation of friends than an advertisement. It builds confidence in the viewers and increases their likelihood of purchasing.
TikTok influencer marketing elevates this strategy to a new level. However, Instagram marketing remains successful, but the platform has been overwhelmed by brands who want to use the method. There’s an increase in Instagrammers who are simply ignoring sponsored posts just as they would tune out every other commercial.
TikTok, on the contrary, is a relatively emerging platform that’s from being a sales-driven platform. Since it’s not been popular with businesses, It has more of the individual flair that Instagram was before it became popular in promoting marketing. You can also buy TikTok views with GoViral.
2. TikTok Ads
TikTok ads are a new feature of the platform. They represent TikTok’s entrance into the advertising market as a direct rival in the same way as Snapchat or Instagram. In general, TikTok ads are pretty much like other paid social media advertisements. However, they contain some peculiarities that marketers need to be aware of.
There are five kinds of advertisements you must keep an eye on:
- In-Feed Ads
- Brand Takeovers
- Top view
- Branded Hashtag Challenges
- Branded Effects
Before we dive into the specifics of the two options, it’s important to remember that the paid TikTok advertisements cost more than the other platforms for social media. While you can launch ads on a Facebook or Instagram advertisement with an investment of as little as $20 and up, the minimum amount to run an ad campaign on TikTok for business is $500.
This means that TikTok advertisements are not feasible for many small-scale businesses. If you have more funds, they could be an effective supplement to your plan.
The ads in the feed on TikTok are similar to ads you will see in Instagram stories. Some of these ads will eventually appear if a user flips through their feed.
One of the
most significant advantages of ads that appear in feeds is the ability to make them almost indistinguishable from average content If you wish to. However, you can add numerous CTAs and upload videos that feature complex motion graphics if that best suits your needs. In the end, they permit lots of imagination.
Ads for brand takeovers appear instantly upon opening the TikTok application. As you’d imagine, they are pretty expensive (think the tens of thousands). However, they could be highly effective in reaching a large portion of the users of TikTok immediately after the app’s launch.
TikTok users will only be exposed to one brand takeover advertisement every day, which makes it an excellent way to boost brand recognition by removing competitors. However, the cost is prohibitive for many companies.
TopViews are a unique kind of in-feed ad. they will be the first ad in the feed that users see after 3 minutes. They are also displayed in the upper right corner of the For You page and can support up to 60 minutes in a full-screen video.
The Brand of Hashtag Challenges
A brand’s hashtag challenges are beneficial since they increase brand recognition primarily by generating user-generated content (UGC).
The challenges are listed on The TikTok Discover page. If users click any of these hashtags, the users are directed to a landing page branded by TikTok, which provides details about the contest and the link to the website of the brand and UGC from TikTokers who have participated in the challenge.
The brand-specific hashtag challenges are exceptionally efficient because they’re enjoyable. In contrast to in-feed advertisements or brand takeovers, these advertisements allow users to be imaginative and express their individuality, creating the perfect relationship between you and your customers.
However, the ads are costly. It is necessary to pay a lump sum of $200,000 for a 6-day challenge for one to run.
3. Diverse Content
TikTok isn’t only a social media platform, but it’s also a brand new platform for expression online. Like the advent of vinyl records helped boost the popularization of the 2-minute single, TikTok brings bite-sized content to the forefront. Creators must learn the specifics of this new medium.
It’s not possible to transfer the content from your Facebook and Instagram posts onto TikTok and reverse the process. Even though you’ll need to expand your social media activities, it gives the user the chance to play with ideas that aren’t possible using other sites.
In contrast, Twitter concentrates on writing while Instagram is all about pictures, and TikTok is about videos and sound. It’s tough to make an effective TikTok post without engaging visuals and audio.
Popular TikTok posts typically fall into the two genres of music or comedy. Although serious posts are available, most users use TikTok to view short and loopable videos and footage (particularly choreography) with catchy tunes.
4. More Chances of Virtualization
TikTok allows for the democratization of content in a unique and distinctive method. In contrast to most social media platforms that determine the content to provide you with mainly by the post’s popularity, TikTok has confirmed that followers’ numbers do not directly affect the type of content displayed on your feed.
What exactly does this mean? In essence, you could have instant success with only one video. If the number of followers is removed from the image, the newbie has the same chance of being viral as the superstar pop singer.